THIS is Penn State Health

Penn State Health

Overview

With mounting pressure from competitors moving into their market as well as a recent brand update, Penn State Health needed a new multi-channel campaign that would continue to establish itself both as a leader and a responsible member of the community.

Challenge

Penn State Health is a leader in health and wellness in central Pennsylvania, They had recently changed their system name and acquired hospitals but did not message to anyone, while big competitors like Penn Med and UPMC started eating up market share.

Opportunity

Establish their brand among their communities and protect their market from competitors.

Results

41% increased awareness and a campaign that unified a community