Our Lady of the Lake was about to open a new $230 million dollar children’s hospital and needed a campaign to launch their brand and keep people from driving past Baton Rouge to competitors in New Orleans. We created a campaign called “Believe in Me” and positioned OLOL Children’s Health as the protector of the health of Louisiana’s future: their children.
Creative Director: Nathan Juarez, Art Director: Nathan Juarez, Copywriter: Angelica Diamond, Production: DFX