Signify Health

Brand from the ground up


Develop a comprehensive brand system starting with brand strategy, naming, logo design and visual guidelines with the goal of uniting two organizations.


This new organization wanted to be the example of the future of care delivery. We came up with the name “Signify Health” and the logo, to be the torchbearer of the new future.


We developed an extensive visual system for a complex-national network of providers and care givers, as well as 3rd party organizations that encompassed this new organization.


Shortly after the brand development and launch, it was released for initial public offering and raised $564M