When two competitors merged to create a new technology-enabled care model, we had to help our client navigate the complexities of naming and branding a new organization along with navigating the complexities of different cultural philosophies to unite to a higher brand purpose.
OPPORTUNITY
We had a tight timeline to create a new organization from the ground up. Through extensive collaboration and workshops, we were able to energize key stakeholders and develop a tailor-made process that allowed us to create a name and brand identity that could truly signify a new approach to care.
RESULTS
We developed an extensive visual system for a complex organization of national network of providers and care givers, as well as 3rd party organizations that encompassed this new organization.
