In 2016, Mary Bird Perkins—Our Lady of the Lake Cancer Center, a member of FMOLHS, acquired Gamma Knife Icon, a radiation technology that boasts the highest accuracy and lowest toxicity to healthy tissue. It’s a revolutionary treatment for brain tumors.
OPPORTUNITY
Use the new technology investment to elevate their brand perception in a highly competitive landscape especially among referring physicians and patients.
RESULTS
78,000 unique visitors to the campaign website
631 forms submitted for information
370% of Mary Bird Perkins’ annual goal for procedures in the first year of its new service achieved
