Grow Always

Connecticut Children’s Health needed a new advertising campaign that would shift its focus from “just a hospital” to an idea that proved they empower children to live their best lives. I helped create an integrated campaign leveraging mass media and targeted digital.

Grow Strong, campaign branding

Grow Brave, OOH Bus Wrap

Grow Strong, Print

Grow Silly, OOH Placement

Grow Resilient, Digital

Creative Director: Paul Hackett, Art Director: Nathan Juarez, Copywriter: Angelica Diamond, Production House: Alkemy-X