Summa Health wanted to show the impact it’s had in the communities it serves. We evolved their “Vital” campaign from a message that talked about themselves to a campaign that told the stories of impact through the lives of the patients they serve. After a 20-day production that took a deep look into the health of 8 people of Akron and their experiences, the end result was a beautifully honest campaign.
Creative Director: Nathan Juarez, Art Director: Nathan Juarez, Copywriter: Angelica Diamond, Production: Witness Media
