With mounting pressure from competitors moving into their market as well as a recent brand update, Penn State Health needed a new multi-channel campaign that would continue to establish itself both as a leader and a responsible member of the community.
MM&M Silver Award | Use of Hospital or Healthcare Services Marketing, 2019
With a $9.4 million budget, Penn State Health delivered its distilled positioning — reinvesting in the health of our community — masterfully, driving impressive results. MM&M Award Info
