Connect to Memory

With a new product lunch in an emerging market of memory supplements, Souvenaid wanted to tell a richer, more human story about memory loss and what to do about it.

Many of the competitors used slap-stick humor to talk about a serious condition. Souvenaid needed to not only reach minds, but also hearts. We developed a holistic launch campaign, from in-store experiences, online e-commerce website, film and still productions, social, and more. We needed the brand to stand out as a clinical grade supplement while also being accessible for those looking for help.

We chose a campaign idea called “Connections Matter.” Research had shown that when people start losing their memory, they start losing connections with those that matter most. similarly, connections in your brain called synapses are not repairable. Once those connections break, you can’t get them back, and slowly your memory begins to fade.