Solventum

Enterprise Launch: Establishing a new healthcare company in a spinoff from 3M Health

CHALLENGE

3M Health Care created an independent company (Solventum) with a new name, mission, promise and strengths.

OPPORTUNITY

Solventum needed to establish a new brand and assert the position in the market, while still leveraging the heritage of 3M’s experience and credibility.

RESULTS

An enterprise level integrated marketing campaign driven by a new brand identity, video and still assets established awareness of the new company mission, promise and strengths across key audiences.