Brand from the ground up
Strategy
Develop a comprehensive brand system starting with brand strategy, naming, logo design and visual guidelines with the goal of uniting two organizations.
Signify Health
Imagine
This new organization wanted to be the example of the future of care delivery. We came up with the name “Signify Health” and the logo, to be the torchbearer of the new future.
Think
We developed an extensive visual system for a complex-national network of providers and care givers, as well as 3rd party organizations that encompassed this new organization.
Enjoy
Shortly after the brand development and launch, it was released for initial public offering and raised $564M
